Less is More
Cinema 4D | Arnold Renderer
A project dedicated to the subtle, functional design of Dieter Rams. This film camera stands out as an example of Ram's unique aesthetic: using colour sparingly, being honest with material choices and putting ease-of-use above style.
The film tries to follow Ram's design principles. For example, the typography reflects Braun's advertising and product manuals from that time.
In terms of animation, I wanted to practice eye-trace, micro-interactions and smooth match-cuts to lead the audience through the film.
