Drink More Coffee
An old WIP project, originally made for a jacket brand.
During the first lockdown in London (2020), I reached out to Paynter, a brilliant clothing company making limited run jackets. The labels to their clothing have intriguing care instructions, for example, 'drink more coffee'.I really wanted to work with the founders and offered an animated series (unpaid) to highlight these quirky ideals. I storyboarded the first idea and wanted to try frame-by-frame animation to lend the piece an organic and hand-made quality. The colours and simple line style was something in keeping with their social channels as well.
I never delivered the project; I got all caught up in it, struggling with perfectionism which by the end of the year I could link to my then recently diagnosed OCD. Since then, I have worked on saying when something is 'good enough'.
I wanted to put my workings up despite how it all went because I learnt a lot during the process, not just about my own brain, but also in collaborating with brands and following an idea through, eventually, to the end.
